It is not often we have a chance to reflect on the past year and the year to come. But here we are. Starting off 2022, with COVID-19…
Before we get into 2022, let’s recap 2021. 2021 was the year where we were pivoting daily trying to understand what works and what doesn’t work. Which is typical in a new business, especially one that is a little different than your average coffee shop. We met a lot of great people and really enjoyed chatting with our customers. It was the first year we became Climate Neutral Certified, a member of 1% for the Planet, and officially started our B Corp certification journey. We also figured out a way to deliver our product within a 60 minute drive and we launched the Fifty5 Rivers BARge which is our mobile tap trailer concept.
We made it to the end of the year and during our annual shutdown we were able to make additional changes to the business. In addition to our annual maintenance and cleaning, we made a few changes to our business. Fifty5 Rivers has officially partnered with the Ohio River Foundation. We launched a new website, adding testimonials and videos to our site and expanded the website to explain further the additional services we provide. As a result of the amazing response we had to Caffinado we’re officially launching the Cafinition line for 2022 (100% Robusta for 2x the caffeine) - the Yin to the Yang of Decafinition. This year we also have rebranded Reflection 180 to Introspection 180.
Into 2022 we go. Unfortunately, right before we were supposed to open we were exposed to COVID-19. After the majority of the family started displaying symptoms, we delayed our opening by 6 days (current plan). Which also gave us time to write this journal….
What is the plan for 2022? The first quarter is “recertification season”. This is the time we work with Climate Neutral and 1% for the Planet to recertify our commitments and demonstrate we are living our values. The goal is to become B Corp certified in the first quarter as well.
We have plans to optimize the BARge concept, so we will be working on that as well. We also have a few other initiatives that if they come to fruition will warrant a press release. Keep an eye out!